Alpha is one of the fastest growing big-data platforms in the fintech space. The proprietary engine of the Alpha platform is powered by Machine Learning (ML) & Artificial Intelligence (AI), and is designed by some of the world’s leading data scientists.
HOW IT WORKS
AUTOMATED DATA INPUT
We pull non-PII bank data across hundreds of vectors including transaction behaviour, demographics, location etc. in near real-time.
This mitigates the need to integrate with core systems at a Bank.
CLEANING AND ENRICHING DATA
The ingested data is cleaned and enriched using our proprietary technology. Gaps in legacy data are plugged in, and the database is enriched with new data points.
This makes legacy data usable.
Alpha performs goal oriented hyper-segmentation and delivers taste maps, including location intelligence.
This helps make all communication relevant and contextual
REAL TIME DISPATCH
Communication is sent out to customers in real-time leveraging integration with the bank’s dispatch engine.
Alpha personalizes the channel and time of receipt, making communication more effective.
REAL TIME ANALYTICS
The Alpha Platform analyses real-time transaction data to generate extensive and deep reports
This gives you immediate results and ability to take immediate action.
THE ALPHA ADVANTAGE
LOWER OPERATIONAL COSTS
Improve your bottom line by reducing the use of manual processes and physical channels
Manage multiple campaigns seamlessly through simplified workflows and easy-to-use interface
Get higher returns through highly personalized, hyper-targeted campaigns and lower cashback costs, and partnership acquisition costs
HIGHER CUSTOMER SATISFACTION
Predict the needs of customers and offer financials products that solve real-life problems and ensure great customer delight
ALPHA FOR BANKS
ALPHA FOR BANKS