Alpha is one of the fastest growing big-data platforms in the fintech space. The proprietary engine of the Alpha platform is powered by Machine Learning (ML) & Artificial Intelligence (AI), and is designed by some of the world’s leading data scientists.
HOW IT WORKS
AUTOMATED DATA INPUT
We pull non-PII bank data across hundreds of vectors including transaction behaviour, demographics, location etc. in near real-time.
This mitigates the need to integrate with core systems at a Bank.
CLEANING AND ENRICHING DATA
The ingested data is cleaned and enriched using our proprietary technology. Gaps in legacy data are plugged in, and the database is enriched with new data points.
This makes legacy data usable.
AUTO HYPER-SEGMENTATION
Alpha performs goal oriented hyper-segmentation and delivers taste maps, including location intelligence.
This helps make all communication relevant and contextual
REAL TIME DISPATCH
Communication is sent out to customers in real-time leveraging integration with the bank’s dispatch engine.
Alpha personalizes the channel and time of receipt, making communication more effective.
REAL TIME ANALYTICS
The Alpha Platform analyses real-time transaction data to generate extensive and deep reports
This gives you immediate results and ability to take immediate action.
THE ALPHA ADVANTAGE
LOWER OPERATIONAL COSTS
Improve your bottom line by reducing the use of manual processes and physical channels
ENHANCED EFFICIENCIES
Manage multiple campaigns seamlessly through simplified workflows and easy-to-use interface
HIGHER PROFITABILITY
Get higher returns through highly personalized, hyper-targeted campaigns and lower cashback costs, and partnership acquisition costs
HIGHER CUSTOMER SATISFACTION
Predict the needs of customers and offer financials products that solve real-life problems and ensure great customer delight
ALPHA FOR BANKS
Automated data cleaning & enrichment
Data quality monitoring
Custom AI/ML model plugin
Dispatch engine integration
Merchant alliances management
Collateral designing support
ALPHA FOR BANKS
Automated data cleaning & enrichment
Data quality monitoring
Custom AI/ML model plugin
Dispatch engine integration
Merchant alliances management
Collateral designing support
ALPHA FOR BRANDS
Brand predictor for planning campaigns
Do-It-Yourself section to register with Banks
Offer creation workflows and management
AI-backed hyper-segmentation
Detailed offer performance reports
Control set comparisons & attributions
ALPHA FOR BRANDS
Brand predictor for planning campaigns
Do-It-Yourself section to register with Banks
Offer creation workflows and management
AI-backed hyper-segmentation
Detailed offer performance reports
Control set comparisons & attributions
ALPHA FOR ROBOADVISORY
Pre-defined Rule Engine
AI-based Recommendation Engine
Customized Lead form Generation
Report Generation
Cross-Sell, Up sell Insights
ALPHA FOR ROBOADVISORY
Pre-defined Rule Engine
AI-based Recommendation Engine
Customized Lead form Generation
Report Generation
Cross-Sell, Up sell Insights
ALPHA FOR CREDIT
Alternate acquisition channel for credit
Lower customer acquisition cost
Risk-profiling
Custom credit-scoring
ALPHA FOR CREDIT
Alternate acquisition channel for credit
Lower customer acquisition cost
Risk-profiling
Custom credit-scoring
ALPHA FOR CONSULTING
Industry, category and brand insights
Market entry strategy
Category and competition benchmarking
Competition analytics
Consumer insights
ALPHA FOR CONSULTING
Industry, category and brand insights
Market entry strategy
Category and competition benchmarking
Competition analytics
Consumer insights